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Resume

Download my full resume here. Continue reading to learn more about my past work experience.

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Pryes Brewing Company (pronounced "prize") is one of the largest breweries in the state of Minnesota, and the largest self-distributing brewery that only distributes within the state lines. Pryes has award-winning beers that can be found in more than 300 bars, restaurants, and liquor stores. The taproom, which is currently undergoing an expansion, also has a restaurant, catering service, and private spaces for events.

position

Marketing Manager
Feb 2022 - Present
 

  • Member of Pryes’ leadership team

  • Manager of the marketing team

  • Oversees agency partner relationships

  • Oversees the Pryes' brand and marketing strategy

  • Creates and manages the annual marketing plan

  • Researches audiences and markets

  • Develops media strategy and places buys through agency partners

  • Oversees the fashion items and designs used in the Pryes store

  • Manages various partnership arrangements, including sponsorships

  • Works with media organizations and oversees PR

  • Handles crisis communications for the organization

  • Assists with the preparation of the annual operating plans and development of long-range product plans for the company

EXPERIENCE / SKILLS

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  • Contributed to the development of new products and oversaw / project managed the creation of product brands and packaging

  • Developed marketing plans for various on-site events, exceeding revenue goals

  • Overseeing content strategy and improving digital reach and engagement 

  • Working with the graphics team to develop various campaigns

  • Developing research strategies for long-term growth

  • Overseeing sponsorships and partnerships, allowing the organization to connect with unique audiences and markets 

TECHNOLOGY

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  • Adobe Creative Suite

  • Google Docs, Sheets, Drive, Forms

  • Slack

  • MailChimp

  • Squarespace

  • 7 Shifts / 7 Punches

  • Encompass

  • Ekos

  • Triple Seat

  • Upserve

  • Figma

Interact Communications, Inc. is an award-winning, full-service marketing and enrollment agency that exclusively serves 2-year colleges in North America. Interact, which earns roughly $10M in annual revenue, is a woman-owned organization of 39 full-time employees located throughout the United States. The company has served more than 700 higher ed institutions and organizations in its 25 years of history. 

positions

Vice President of Marketing & Strategy

Aug 2020 - Present

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  • Member of Interact's leadership team

  • Develops and directs organizational communications as well as marketing and business initiatives including events, conference planning, business development, and internal communication

  • Oversees the organization's content strategy and external communications (social media, web, email, PR/media relations, webinars)

  • Builds and refines consistent brand practices

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Director of Marketing

May 2019 - Aug 2020

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  • Built and maintained the organization’s identity

  • Directed the company’s various marketing efforts and strengthened its products and services

  • Oversaw the creation and implementation of marketing strategies to achieve business goals

  • Organized events and planned conferences

  • Full-funnel sales, including writing proposals, developing pitches, and contract negotiations

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Director of Communications

Oct 2017 - May 2019

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  • Developed and implemented advanced marketing and media campaigns for 2-year colleges

  • Developed award-winning brands

  • Developed proposals and pitches for agency

  • Develop campaign concepts, wrote ad copy, and produced videos

Experience / SKILLS

​Leadership

  • Led projects, pitches, and business initiatives; managed teams

  • Conducted company-wide meetings and led other internal communication efforts

  • Producing thought-leadership content on behalf of the organization

  • Attended Strategic Coach business program

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Strategy

  • Developed business-level and marketing-level strategies and plans

  • Work with PR consultant, business development team, and other partners to integrate plans and business development efforts

  • Produced business communication efforts including webinars and conference presentations

  • Check formal business proposals for sales strategy and produced pitches for business development efforts

  • Formulate content strategy for the organization

  • Develop campaign strategy for clients and sample copy

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Technology

  • Adobe Creative Suite

  • Microsoft Suite

  • Google Docs, Sheets, Drive

  • Teamwork Project Management

  • Dropbox

  • MailChimp/iContact

  • SharpSpring

  • TripActions

  • WordPress

  • Zoom/Go-To Meeting

  • OmniGraffle/OmniOutliner

KEY ACCOMPLISHMENTS

Record-Breaking Response from FAFSA Campaign through the Los Angeles Community College District

Project Lead

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This multilingual, multi-platform campaign not only exceeded industry benchmarks for digital engagements, it also broke previous records for the number of LA College Promise applications. 

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Award-Winning Excellence Empowered Brand through Oakland Community College

Project Lead

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This brand was awarded a Silver Quill through the International Association of Business Communicators (IABC) Heritage Region and a Paragon Award through the National Council of Marketing and Public Relations (NCMPR) for its successful launch which rallied internal audiences, brought OCC its second largest year for donations to the foundation, allowed OCC to pass a record-breaking millage, double the college's digital impressions and engagements, and helped increase applications. 

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Speaker at Google's Headquarters in Mountain View, CA

Presenter

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Presented at Google's headquarters to 60+ community college marketing professionals. Also co-presented on webinars with Google and Snapchat to hundreds of audience members across the country. 

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Founded in 1918 in Muncie, Indiana, Ball State University offers about 120 majors and 100 graduate degrees through seven academic colleges.

position

Online Instructor (Contract)

Jan 2018 - Dec 2020

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COURSE TITLE:
JOUR 355: Branding for Advertising & Public Relations.


This course is about the study of brands, branding, and the role of advertising and public relations in brand development. It explores how brands are built, leveraged, measured, and nurtured; the role brands play in society; trends in brand development; and the future of brands.

EXPERIENCE / SKILLS

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  • Blackboard & Canvas Learning Management Systems

  • Online instructor for 30+ students each semester, all with unique backgrounds

  • Provided personalized feedback based on the student's unique aspirations

  • Pre-recorded sessions and designed course to reflect real-life agency experience

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Central Michigan Life is Central Michigan University’s award-winning, student-run campus media company. For the first 90 years of its existence, it functioned solely as a newspaper. Since then, CM Life has evolved into an expansive media company with exceptional print and digital product lines. CM Life is nationally recognized for its excellence in business and advertising, as well as journalism. It has been named the College Media Company of the Year in 2014 - 2017 by College Media Business & Advertising Managers (CMBAM) for its excellence in business and advertising. Additionally, it has received the Associated Collegiate Press Pacemaker Award -- a prestigious honor for student journalism -- back to back for three years, as well as the Michigan Press Association College Newspaper of the Year.

positions

Business Development Manager

Aug 2015 - May 2017

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  • Oversaw development of all 6 business departments (3 new departments & approx. 80 students total) while managing $125K in marketing campaigns for business accounts

  • Implemented new revenue streams/business opportunities including website design and research, trained managers/staff for developing opportunities, and monitored success/ shared data and resources through Trello project management platform

  • Helped negotiate and oversee development of partnership with CMURC SmartZone business incubator

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Advertising Manager

Jun 2014 - Jul 2015

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  • Managed team of 5 account strategists and 15-20 business accounts, designed new training material and workshops, set/monitor revenue goals using Excel and MediaSpan AdManager Pro

  • Set up business accounts with online searchable housing guide, implemented digital client contact log, oversaw social media team for philanthropic effort with Pillars of the Community fundraiser, introduced plans book to pitch proposal process, started Pitch-Off project

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EXPERIENCE / SKILLS

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  • Business development; prospecting and pitching new business

  • Project management/account management

  • Creative campaign concepting and development

  • Leadership and professional development (developed training materials and course curriculums for teaching students)

  • Research and development of new agency services and partnership opportunities 

  • Business consulting 

key accomplishments

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  • National recognition for award winning work in categories related to strategy, creative, and agency operations. 

  • Pioneered new agency services and initiatives to bring in additional revenue streams.

  • Implemented new processes and quality control measures to improve immediate and long-terms sales (i.e. updated proposal templates, creative briefs, needs assessment templates, reporting templates, etc. 

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The Grand Valley Lanthorn is an award-winning student-run newspaper and media group at Grand Valley State University located in Allendale, Michigan. 

Advertising Manager

Apr 2012 - May 2014

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  • Oversaw the operations of the advertising department. Hired, trained, and led team of 5-7 account executives and graphic designers. Set goals and monitored results for advertising sales as well as developed proper tracking material to analyze department performance. Created action plans and communication tactics for the Grand Valley Lanthorn, negotiated with third parties for partnerships, set price points for products, oversaw production of specialty publications, co-created annual budget for organization, and worked with the promotions team to maintain mobile application and social networking platforms.

  • Used programs such as AdManager and AdForce to track advertising sales and create dummy layout for newspaper. Used DoubleClick for Publishers to schedule online advertising displays and track performance.

Advertising Account Executive

Sep 2011 - Apr 2012

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  • Created strategic, multimedia advertising campaigns for long-term success (scheduled media placement, worked within budgets, designed ad concepts)

  • Developed partnership with MLive Media Group for guidance in restructuring GV Lanthorn business model and creating training for new consulting process

key accomplishments

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  • Developed award-winning creative campaigns for the organization.

  • Elected as the student representative for the College Media Business and Advertising Managers, Inc. (CMBAM) board (national organization). 

  • Introduced new projects and revenue streams to the organization as well as a simplified pricing model for improving advertising sales. 

Founded in 1998, The Syndicate is an independent entertainment marketing agency with a nimble, smart, and innovative team. The organization builds full-scale integrated marketing programs from ideation to execution and connects brands to pop culture via meaningful relationships. The team's expertise in music, comedy, and engaging the millennial/college market led to the creation of original programs and strategies for brands like Taco Bell, UGG, truTV, [adult swim], Comedy Central, and more. The Syn has been instrumental in the growth and development of a wide variety of artists including The Killers, Portugal. The Man, Spoon, Arctic Monkeys, and Death Cab for Cutie, and comedians such as Amy Schumer, Ali Wong, and Jim Gaffigan.

Street Marketer

Aug 2010 - Sep 2012

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Marketed entertainers through nontraditional strategies and tactics such as setting up displays in stores and in venues; collected data on audiences and conducted analysis on the efforts and overall success of each campaign; wrote reports on efforts and results; worked independently and in a remote setting

Angela is passionate about sharing insights and experiences from her work as a marketer. She is a recognized speaker and has presented at conferences like the National Council for Marketing and Public Relations (NCMPR), the Adult Learner Institute (ALI), College Media Business and Advertising Managers, Inc. (CMBAM), Young Professionals Network (YPN), and Journalism Rocks. 

 

While at Interact Communications, Angela produced and led many webinars, reaching hundreds of professionals across the United States on a variety of topics related to higher education. 

Speaking Engagements & Workshops

  • National Council for Marketing and Public Relations, District Conferences
    Toledo (2018), Milwaukee (2019), Providence (2019), Grand Rapids (2021), Omaha (Virtual, 2021)
    Presented to groups of 30-60 on topics related to creativity, data, student experience, and other items related to higher education
     

  • The Adult Learner Institute (Virtual, 2020)
    Presented on strategies for engaging, recruiting, and retaining adult learners
     

  • League for Innovation in the Community College, Innovations Conference (Seattle, 2020)
    Presented on brand development at national conference. 
     

  • College Media Business & Advertising Managers, Inc.
    Ft. Worth (2017), Denver (2016), Chicago (2014-2016), Austin (2014)
    Led educational sessions and workshops for advisors and students (30-50 per session) on management, client relations, strategic advertising campaigns, culture
     

  • ​Journalism Rocks, Central Michigan University (2016)
    Presented to 30 high school students on social media management for businesses
     

  • ​CMU Research Center, Central Michigan University (2016)
    Presented to new business owners in the CMURC program on best social media practices for optimization
     

  • ​Young Professionals Network Mount Pleasant, MI (2015)
    Led 2 educational sessions for business professionals in Michigan (approx. 30 each) on strategic advertising campaigns
     

  • National Student Advertising Competition Co-Advisor, Central Michigan University Chapter (2014-2015)
    Helped train team of 30 students on creating integrated marketing campaigns; supervised team at competition (placed 3rd in region) 

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  • Capstone Partner / Educator (2016)
    Partnered with PR capstone class at Central Michigan University (approx. 30 students) for 8 weeks of training on social media management through Social Cafe digital firm

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