At the start of each new year, more and more people start going to the gym, eating healthier meals, and taking steps to live a healthier lifestyle. For this reason, our team at the Grand Valley Lanthorn wanted to leverage this change in behavior with a guide that would showcase different health-focused businesses and supporting content.
My role in this was to create the concept for the publication, create a timeline for completion with a strategic release date, develop the pricing structure (this included getting bids for printing the publications and setting realistic goals to ensure profitable margins were achieved), selling advertising space to clients, picking articles to include in the publication, and doing page design for most of the publication.
The full guide can be found through this link (click here).
